Schwarz­wald Hotel meets Schwarz­wald Gin

Black Forest Hotel meets Black Forest Gin. A symbiosis with a lot of Black Forest charm. What belongs together comes together here. The National Park Hotel Schliffkopf and Needle Black Forest Gin are entering into a long-term cooperation. True to the motto “Experience the Black Forest with all your senses”, guests are offered a “needful” Black Forest package from check-in to wellness stay to check-out.
Needle Gin x National Park Hotel Schliffkopf

The Schliffkopf National Park Hotel has been one of the top addresses in the northern Black Forest for years. Ever since the hotel was taken over by the ELOS Hospitality Group last year, Schliffkopf has been trying to expand its target groups and exploit new potential. This is where the Bimmerle Private Distillery comes into play as the manufacturer of Needle Black Forest Gin.

“We are very pleased that we can now set up such an exciting project with the grinding head, in addition to a customer-supplier relationship that has lasted for years. In recent years, we have been able to see again and again through competition collaborations how much our community loves the flair of the Black Forest hotel, so it made sense for us to set up something long-term – of course with the aim of combining community and Black Forest love.” says Ann-Kathrin Metzner, Head of Marketing at Bimmerle. Together we designed, rejected and redesigned some ideas and packages and ultimately decided on 3 overnight stays and 3 wellness packages at Needlelook to start the collaboration.

“Each package has its own, very special charm and offers a different pampering and adventure program for every target group. It is important for us to pick up our regular guests and take them on new trips and also to attract the Needle community to our house with an all-round package. We are confident that our concept will be successful. We are really looking forward to the initial feedback from the guests,” says Ramona Dörflinger, Head of Marketing at the ELOS Hospitality Group.

For the cooperation launch, a comprehensive social media campaign was produced, which reflects the cooperation, content and offers of the cooperation in 6 parts. The moving image content pieces will be broadcast on Instagram and Facebook under both brand channels between January 30th and February 5th, 2023. As a special highlight, the 3 overnight stay offers will be raffled off to the community as part of a competition.